JEBBCA strategies offers support for entrepreneurs, organizations and businesses focused on growth and regenerative strategies.
If you are ready and want to make change, identify the problem and find a solution I’m here. I have a passion for incorporating the 17 SDG’s into all projects, working with clients who want to make the world a better place. I am about making things happen.
Dee Enright, Principal and Strategist
You may not require a full time strategist, sometimes you just need an outside perspective.
That’s where I come in.
I provide clear, concise, actionable strategies to achieve your goals. I work with you to ensure that the plans are executable using your internal resources.
I provide check-ins, guidance and ongoing support — whatever you need. Together, we’ll establish clear goals, timelines and deliverables.
I’ll also access my established, experienced and knowledgeable network of business professionals, or provide referrals and introductions to help achieve your goals.
I have built, managed and sold businesses including an award winning marketing firm and boutique inn. My clients have ranged from solopreneurs to international brands.
My services.
Business Strategies
A range of services is available for start-ups and businesses from reviewing and assisting to develop your overall business model, defining your sales goals and process, ro identifying opportunities and grants for funding. This is all about growing your revenues in a sustainable way with an eye to regenerative business.
Marketing and Communications
You can choose to engage me to brainstorm and support. I also provide audits, and reviews of your current plans and processes. I review sponsorships, develop sponsorship strategies and provide sponsorship assessments and activation plans. My communication services focus on internal, and corporate communications strategies.
Strategic Planning
I offer strategic planning sessions for organizations and businesses looking to find focus, and create actionable plans that produce results. Not multi page reports- rather clear, concise paths forward.
At JEBBCA we look for opportunities to grow your business sustainably.
How Does It Work?
When you contract me, we decide together, what you need within the budget, resources and timeline you have and the best role for me to play. I offer three types of contracts: hourly, project-based, and retainer.
Want to chat to see if it is a fit send an email to dee@jebbca.com
Hourly Rate
This works well if you are looking at just a few hours. Clients sometimes just want a brainstorm, a strategic discussion with an outside view. You may need me to provide guidance on how to build your plan, to review a plan or model you have built, or a review of your website or marketing, communications materials. You may also be looking for a sounding board. Sometimes this is a one-off project or it may be on an ongoing basis. Rates are $225 per hour with a two hour minimum.
Project Based
We decide together what you need done, over what timeline and what the deliverables are. This works well when you need an experienced business development or marketing and communications strategist for a fixed amount of time. I then provide you with a written estimate, a fixed price based on the agreed upon outline. It reflects a discount based on a volume of hours and services you commit to.
Retainer Based
If you need someone on-call to assist, guide, or provide specific services on a part-time, ongoing basis then this may be your best bet. We decide the number of hours you need each month (or week) and agree to a fee that reflects those hours, but with a reduced rate in recognition of the ongoing contract. We generally revisit the number of hours and billing every quarter to ensure it aligns with the agreement. It helps you budget and know what your costs will be.
Presentations and Workshops
These are based on a fixed price depending on the activity and number of participants.
What People Are Saying.
Dee has been advising corporations and government organizations on strategy for as long as I've known her....and that’s been more than 20 years. Dee has succeeded in creating strategies from both the inside of international advertising agencies to her own boutique firm helping others hone their communications and marketing plans. She is the consummate team player. If she doesn't know how to help you, she definitely knows someone who does. In short, Dee gets strategy.
Greg Klassen- Principal, Twenty31 Consulting
When I started my entrepreneurial journey, I was overwhelmed by the many challenges and decisions ahead. Thankfully, Dee stepped in as a guiding light, meticulously analyzing my business model, market positioning, and long-term goals. Her strategic acumen was extraordinary, as she meticulously crafted a comprehensive roadmap tailored to my business's specific needs and vision.
One of the most remarkable qualities of Dee is her ability to see the bigger picture while paying keen attention to intricate details. She effortlessly identified potential pitfalls and opportunities, ensuring that my business plan was well-rounded and adaptable to changing market dynamics.
Daniel Ohaegbu- Executive Director, Atlantic Student Development Alliance (ASDA)
We have worked with Dee for over 10 years calling on her expertise for a variety of projects. She led a complete brand review and relaunch, has helped us with market research, product development and pricing. Our industry is extremely competitive and with operations in a number of Caribbean countries we need adaptable, efficient support that understands our industry. Dee is smart, focused and straightforward, she works well with our executive team, managers and front line staff. If we need crisis communication strategies and support she is our go to person.
John Byles – Managing Partner, Chukka Caribbean Adventures
About Dee Enright.
My name is Dee Enright and I have been fortunate to work with amazing teams, clients and colleagues around the globe. I have held senior management roles and owned, operated and sold communications and tourism businesses. I currently own JEBBCA strategies + holdings, a company that invests in business start-ups and real estate and offers senior strategic services in business, marketing and communications .
I began my career in sales, first in retail, hospitality and later the automotive and media sectors. Boy do you learn a lot about human nature as a bartender, car salesperson or store clerk!
I also fell in love with business. All of it. The financial projections, cost analysis, reading a Profit &Loss report and balance sheets. I learned to build a sales plan and the marketing and communications to support and achieve them. My experiences led me to a number of management positions in sales and a leap into the media industry.
From working in broadcast media sales, I joined an international advertising agency and grew to the role of VP Media Planning and Buying. I dove into research, audience analysis, qualitative and quantitative data. I worked with the worlds top brands who demanded accountability and results. I learned that branding and brand are not the same thing. It's here that I really began to embrace the mix of science and art in business and marketing.
I decided it was time to head out on my own, to take everything I had learned and put it in to practice at my own agency. I bootstrapped it, growing organically from a team of three to 26 with clients around the globe. A small boutique agency in a far-flung place, the Yukon, that built award winning strategies, brands, events and campaigns. The success of the agency provided the means to embark on my next project.
After years working with top tourism operators, I bought Charlotte’s Rose Inn in Prince Edward Island and made the move from Yukon to ’the Island’. I took all I had learned and put it into practice. We grew the brand, won guest awards, were written up in a number of magazines and increased revenues and profitability. In the spring of 2019 I sold the business.
I firmly believe that no matter how great the vision or business idea, without a focused, executable strategy and tactics, it will fail. The plan has to match the resources available, human and financial. Building a solid network that challenges and supports you is key to success.
I take the time to understand your business and challenges. I provide clear, practical plans that you can afford.
FAQs
What makes your approach to business support different?
I don’t just tell you what you need to do - I show you HOW to make things happen. I’m straightforward and practical. I’ll talk numbers, costs and revenues.
Having built businesses from nothing myself I get limited budgets and pre-revenue challenges.
I have been a successful entrepreneur for over twenty years, that’s what I’m sharing - my actual experiences, learnings and network.
Why would I hire you for marketing and communications?
You get the benefit of my learning from working with some of the most successful brands in the world, when you need it.
I provide an outside perspective. I can help define the best way forward for impact and for cost effectiveness. I’ve worked with clients with zero based advertising budgets to multi million dollar campaigns - we can find a way to get your message out there.
I’ll work with your team to ensure that they have the tools and direction to achieve your goals.
I have helped clients recover from financial crisis, accidents and weather disasters through crisis communications.
I’ll provide plans that work with measurable goals and a defined return.
How can you help me with my agency or freelancer?
Because I have worked at and owned an agency as well as hired countless freelancers over the years I have a unique insight into how the relationship works from both sides.
I have responded to and written countless RFP’s , attended or pitched more clients than I can count and negotiated millions of dollars in agency fees and business. I am also well versed in the importance for both parties of a clear and transparent relationship that allows success and maximum value from the professionals you engage.
I’ll make sure you get the best fit, and the best value.